ENERGY DESIGNED AROUND YOU
Save up to £200* a year with So Unique, our groundbreaking energy tariff that's tailored to your individual energy use.
How So Unique works
So Unique uses your smart meter data to create personalised energy rates, built to help you save.
Smart data. smart savings.
Using your smart meter data, we can analyse your energy use and work out how to give you better value rates.
Your energy.
your way.
We create your unique Peak, Off-peak and Super Off-peak rates, tailored to your energy habits.
Fair pricing.
Better value.
Your new rates mean you'll save against a Standard Variable Tariff, without lifting a finger.
Shift a little.
save a lot.
Shift 20% of your energy use to your off-peak times, and you could save up to £200* a year.
the benefits of
so Unique
This industry-first innovation is more than just a new tariff. It’s a pioneering energy solution that's shaping the future of energy
Gain early access to a Revolutionary new energy tariff
See immediate savings without changing your lifestyle
Save up to £200* a year when you shift 20% of your energy use
support the Move to a greener, smarter energy system
Join the
Waiting List
Be one of the first to experience personalised energy pricing, and start saving.
Join our waiting list and get early access to So Unique – the smarter, fairer way to pay for energy.
Check out our blog to learn more about So Unique and Time-of-Use tariffs.
*The £200 saving claim is based on over 200 trial samples modelled against our So Flex Standard Variable Rate on 29 September 2025. Your actual savings will depend on how much energy you shift, and whether you shift to Off-peak or Super Off-peak times.